We are looking for an experienced Loyalty Marketing and Engagement Manager to lead and enhance our customer loyalty initiatives. The ideal candidate will have a proven track record in managing loyalty programmes, preferably within the retail sector, and possess a deep understanding of customer engagement strategies. This role is pivotal in driving customer retention, enhancing programme performance, and fostering long-term brand loyalty.

Loyalty Programme Management:

• Oversee the end-to-end management of our retail loyalty programme.
• Continuously evaluate and improve programme design, structure, and performance.
• Implement initiatives to increase customer enrolment, engagement, and retention.

Campaign Development and Execution:

• Create and execute targeted marketing campaigns to promote loyalty programme benefits.
• Collaborate with marketing and in-store teams to design engaging promotions and events.
• Use data-driven insights to personalize offers and rewards for loyalty members.

Customer Insights and Data Analysis:

• Analyze customer behaviour and loyalty data to identify trends and opportunities.
• Generate reports on key programme metrics such as enrolment, redemption, and ROI.
• Develop actionable strategies based on customer insights to optimize programme effectiveness.

Partnerships and Collaboration:

• Build and maintain relationships with third-party vendors for rewards and technology solutions.
• Coordinate with internal teams, including IT, marketing, and operations, to ensure seamless execution.

Customer Experience and Engagement:

• Enhance the overall customer experience through innovative and personalized loyalty solutions.
• Respond to customer feedback and implement improvements to address their needs.
• Stay updated on industry trends to keep the loyalty programme competitive and innovative.

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:

• Minimum [3-5] years of experience in loyalty programme management, preferably within the retail sector.
• Proven success in designing and executing customer retention strategies.

Technical Skills:

• Strong knowledge of CRM tools, loyalty platforms, and analytics software.

Soft Skills:

• Exceptional communication and collaboration skills.
• Customer-focused mindset with a passion for delivering superior experiences.
• Strong project management and organizational abilities.