RESPONSIBILITIES
- Assist to develop effective marketing strategies tailored to the retail or convenience store.
- Marketing support in updating and managing marketing initiatives including promotions, campaigns, social media, website, in-store marketing materials and events.
- Organize and plan social media and website promotions to drive traffic to retail stores.
- Prepare and plan content copywriting & visuals idea for social media channels, website and other marketing collaterals as required.
- Support in video shooting and editing for events and promotional reels.
- Coordinate and execute in-store promotional activities, new store opening, events. Ensure all marketing materials are delivered timely.
- Create awareness in the marketplace, monitor and analyse competitors’ activities and identify consumer trends.
- Create high-quality, original content for digital and videos, content which will catch maximum customer interest
- Measuring and monitoring company website and social media traffic statistics.
- Maintain consistency in content and ensure alignment with the brand history and plans.
- Identify customers’ needs in relation to the company and write content to cater those needs
- Collaborating with the purchasing team for any promotional products.
- Optimize Search Engine Optimization driven content and increase the site traffic.
- Work with designer and external agencies / service vendors / printing suppliers to ensure that all the marketing collateral is on-board.
- Networking with influencers and other content creators to expand reach.
- Work closely with relevant department to ensure seamless execution.
- Any other tasks that being assigned by superior or management.
EDUCATION & EXPERIENCE
- At least 1 – 2 years’ experience in marketing, FMCG or related field
- Experienced and have knowledge in digital and social media platforms, e-commerce, advertising & promotions, and marketing campaign
SKILLS & ABILITIES
- Experienced in the FMCG industry will be an added advantage
- Ability of good analytical skills, able to provide ideation and love giving opinions
- Able to meet deadlines, good planning skills and meticulous
- Proficient in English, Mandarin and Bahasa Malaysia both spoken and written
- Proactive, analytical, team player and responsible person
- Flexibility to travel and work non-traditional hours as needed