Chief Digital Officer

Aida has the privilege of working with KK Supermart & Superstore as a Digital Transformation Consultant since 2023 and eventually taking up the Chief Digital Officer position. In this role, she champions digital transformation initiatives and fosters innovation across the organisation to create business value.

With over 25 years of leadership experience across many industries, from public-listed companies, startups, to government agencies, Aida brings a wealth of experience in creating economic values through technology adaptation.

Under her stewardship and strategic vision, KK Supermart & Superstore has progressively been embracing, and evolving into, the digital age through the smart use of digital tools, platforms, technologies, services, and processes.

Prior to joining the company, Aida previously served as a C-Suite leader with Centre For Sustainability Intelligence, the Head of Digital Transformation at Berjaya Corporation Berhad, the Head of Digital Strategy and Innovation at UOA Development Berhad, and the Head of Strategy Consulting Practice at MSC Technology Centre (a fully-owned subsidiary of the Malaysia Digital Economy Corporation).

Aida graduated with a Bachelor of Fishery Science from Universiti Putra Malaysia. She is also a certified Project Management Professional (PMP®).