MANAGEMENT TEAM

Robert Chai Che Hiung

Robert Chai Che Hiung

Senior Manager – Purchasing


Robert Chai is a results-oriented Senior Manager – Purchasing with over 30 years of experience in the retail industry, specializing in procurement, vendor management, and supply chain optimization.

Since joining KK Supermart & Superstore Sdn. Bhd. on January 16, 2001, the company’s first day of operation, Robert has been pivotal in optimizing store products, ensuring the right product mix and stock levels to meet customer demand while supporting the company’s strategic goals.

With expertise in vendor negotiations, cost analysis, and strategic sourcing, Robert drives procurement strategies that align with organizational objectives. He holds a Diploma in Retail Operations (DKM), which enhances his expertise in retail procurement and operations management.

As Senior Manager, Robert focuses on sustainability, digital transformation, and building strong supplier partnerships. Looking ahead, he is committed to driving innovation and product optimization, ensuring the company’s long-term success and achieving its strategic goals in a competitive retail market.